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Viswanathan, S. (2013a, April 07). Masculinity. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/masculinity
Desai, Sahu and Sack (2012a, September 13). From the bottom of the heart!. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/from-the-bottom-of-the-heart-
Chakraborty and Arora (2010a, April 20). Billion dollar baby. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/billion-dollar-baby
Sinha, D. (2009a, April 07). Building youth brands in a youthful country. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/building-youth-brands-in-a-youthful-country
Kathuria, Gnädig and Key (2008a, November 20). The culture Karma Chameleon. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/the-culture-karma-chameleon
Rajgopal, Desai and Banerjee (2008a, June 15). Succeeding in a multi-cultural society against a monopolistic brand. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/succeeding-in-a-multi-cultural-society-against-a-monopolistic-brand
Gupta, S. (2006a, May 08). Unravelling the diversity of the Indian market. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/unravelling-the-diversity-of-the-indian-market
B.V., E. (2006a, March 01). Research World (March 2006). ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/research-world-march-2006-
Khanwalkar, S. (2001a, October 28). When is a coconut not a coconut?. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/when-is-a-coconut-not-a-coconut-